Bundle Pricing Decisions for Fresh Products with Quality Deterioration

Table 2

An Example of bundle pricing decisions with quality deterioration.

t	Bundle strategy					Unbundle strategy
	BS; (#unit)	BP; ($/bundle)	BP/BS; ($/unit)	Retailer profit ($)	Consumer surplus ($)	Price; ($/unit)	Retailer profit ($)	Consumer surplus ($)
1	8	60.9	7.61	156.58	34.06	9.28	36.97	11.44
2	6	47.8	7.97			8.92
3	2	16.7	8.35			8.57
4	1	8.2	8.20			7.63
5	7	46.97	6.71			6.94
6	9	51.9	5.77			6.02