Consumer-Oriented Product Development: The Conceptualization of Novel Food Products Based on Spirulina (Arthrospira platensis) and Resulting Consumer Expectations

Figure 1

Pictures of spirulina-filled pasta (a), spirulina-filled sushi (b), and spirulina jerky (c) as they were shown to the consumers. The verbal benefits can be found in Table 1.

(a)

(b)

(c)