Consumer-Oriented Product Development: The Conceptualization of Novel Food Products Based on Spirulina (Arthrospira platensis) and Resulting Consumer Expectations

Table 4

Overall liking as a function of the experimental factors product and benefits controlled for country and position (presentation order), extended by familiarity and its interactions (M2).

		Overall liking
Fixed effects	df, 3084
Position	1	20.91	0.001
Country	2	1.35	0.258
Product	2	2.90	0.055
Benefit	2	0.79	0.455
Product ∗ benefit	4	1.00	0.407
Familiarity	1	268.95	0.001
Familiarity ∗ product	2	15.89	0.001
Familiarity ∗ benefit	2	1.87	0.155
Familiarity ∗ product ∗ benefit	4	0.56	0.689