Research Article

How Does Suppliers’ Fairness Affect the Relationship Quality of Agricultural Product Supply Chains?

Table 1

Construct overview.

Construct scalesαItem loadings

Information sharing0.79
IS1: We can share our business information with the retailer without hesitation.0.69
IS2: The retailer always notifies us about the relevant information in a timely manner.0.77
IS3: The retailer informs us about all useful information.0.77
IS4: We share product information and business progress with the retailer in a timely manner.0.86
IS5: We and the retailer believe that the information we share with each other is reliable.0.80
IS6: We and the retailer cooperate to solve problems together.0.78

Price satisfaction0.72
PS1: In general, fresh agricultural product prices are satisfactory.0.80
PS2: Fresh agricultural product prices correspond with our labor costs.0.81
PS3: Most of the fresh agricultural products we sold did not make enough profit (R).0.63
PS4: In the last decade, we have been satisfied with the purchase prices that the retailer provided.0.70
PS5: We are satisfied with the current agricultural product prices.0.66

Environmental stability0.72
ES1: The fresh agricultural products market has a stable industry volume.0.82
ES2: The fresh agricultural products market is predictable.0.77
ES3: The fresh agricultural products sale forecasts are quite accurate.0.75
ES4: It is easy to monitor trends in the fresh agricultural product market environment.0.76

Distributive fairness0.77
DF1: Our firm’s outcomes are fair compared to the efforts and investments that we have made to support the retailer’s line.0.84
DF2: Our firm’s outcomes are fair compared to the roles and responsibilities the retailer assigns to our organization.0.85
DF3: Our firm’s outcomes are fair compared to what other dealers in our industry earn.0.89
DF4: Our firm’s outcomes are fair compared to what the retailer earns from sales through our partnership.0.88
DF5: Our firm’s outcomes are fair compared to the contributions we make to this retailer’s marketing efforts.0.92

Procedural fairness0.83
PF1: In our relationship with the retailer, a high level of bilateral communication exists.0.80
PF2: The retailer does not discriminate but rather treats all suppliers similarly.0.81
PF3: The retailer considers objections seriously, according to the suppliers’ policies and programs.0.78
PF4: The retailer sometimes alters their policies in response to suppliers’ objections.0.91
PF5: The retailer provides valid reasons for any changes in policies affecting suppliers.0.80
PF6: The retailer makes an effort to learn the local conditions under which suppliers operate.0.83
PF7: The retailer is knowledgeable about the local situations faced by suppliers.0.88
PF8: The retailer treats suppliers with respect and the retailer’s behavior is polite and well-mannered.0.79

Commitment0.81
COM1: Even if we could, we would not drop the retailer because we like being associated with them.0.83
COM2: We want to remain a member of the retailer’s network because we genuinely enjoy our relationship with them.0.76
COM3: Our positive feelings towards the retailer are a major reason why we continue working with them.0.81

Trust0.74
HT1: Even when the retailer gives us a rather unlikely explanation, we are confident that they are telling the truth.0.66
HT2: The retailer has often provided us with information that has later been proven to be inaccurate (R).0.58
HT3: The retailer usually keeps the promises they make to our firm.0.71
HT4: Whenever the retailer gives us advice about our business operations, we know they are sharing their best judgments.0.87
HT5: Our organization can count on the retailer to be sincere.0.85
BT1: Though circumstances change, we believe that the retailer is willing to offer us assistance and support.0.81
BT2: When making important decisions, the retailer is concerned about our welfare.0.85
BT3: When we share our problems with the retailer, we know that they will respond with understanding.0.88
BT4: In the future, we can count on the retailer to consider how their decisions and actions will affect us.0.69
BT5: When it comes to matters that are important to us, we can depend on the retailer’s support.0.82

Dependence0.81
DE1: The total cost of switching to a competing retailer’s line would be prohibitive.0.64
DE2: The retailer’s work with us is very important to our organization.0.91
DE3: The quality of the agricultural product the retailer sells is creditable.0.80
DE4: In our trade area, suppliers would incur the highest costs if we lost our retailer partners.0.65