Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers

Table 1

Attributes and attribute levels used in the choice experiment design.

Attribute	Level
Organic label	US organic label, Japanese organic label, Argentine organic label, Chinese organic label, no label
Certifiers	Chinese government-supported certifiers, Chinese private certifiers, Chinese academic institution-supported certifiers, US-invested certifiers, Argentine-invested certifiers
Price	US$ 1.4/kg (high), US$ 1.1/kg (medium), US$ 0.8/kg (low)