Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers

Table 2

Consumer ethnocentrism scale.

Item description	Mean scores
Chinese people should give priority to domestic products in their purchasing decisions to protect the national industry	3.756
I am proud of the development of the Chinese national enterprises	4.364
I am worried about the threat of foreign products to China’s related industries and markets	3.757
I am uneasy about the expansion of foreign brands or products in China	3.752
Chinese people should use Chinese products as much as possible	4.080
Acceptance of Chinese products by consumers is directly related to the sustainable development of national enterprises and the Chinese economy^a	3.851
α value	0.727
Explanation power of the overall scale	48.76%

^aThis item was not used in the calculation of the ethnocentrism propensity score because of its low correlation coefficient with the overall scale.