Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers

Table 6

Consumers' willingness to pay measured at the sample average level of ethnocentrism and trust.

Attribute level	Coef.	SE	95% CI
USORG	1.589	0.529	[0.552, 2.626]
JPORG	1.027	0.374	[0.294, 1.760]
ARORG	1.116	0.286	[0.555, 1.677]
CNORG	0.729	0.307	[0.127, 1.331]
USCERT	1.768	0.299	[1.182, 2.354]
ARCERT	1.042	0.304	[0.446, 1.638]
GOVCERT	0.837	0.234	[0.378, 1.296]
ACACERT	1.216	0.295	[0.638, 1.794]

, , and denote significance at the 10%, 5%, and 1% levels, respectively.