Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers
Table 7
Consumers' willingness to pay for organic labels based on different levels of trust in organic labels#.
Label
LTRUST = 1
LTRUST = 2
LTRUST = 3
LTRUST = 4
LTRUST = 5
LTRUST = 6
LTRUST = 7
USORG
1.531 (0.583)
1.511 (0.579)
1.576 (0.548)
1.588 (0.573)
1.592 (0.566)
1.607 (0.602)
1.608 (0.598)
JPORG
0.903 (0.341)
0.923 (0.349)
0.955 (0.362)
1.056 (0.359)
1.109 (0.403)
1.111 (0.412)
1.114 (0.409)
ARORG
1.112 (0.409)
1.108 (0.396)
1.134 (0.421)
1.197 (0.430)
1.211 (0.462)
1.257 (0.473)
1.266 (0.471)
CNORG
0.599 (0.212)
0.605 (0.227)
0.710 (0.221)
0.715 (0.247)
0.813 (0.289)
0.907 (0.301)
0.915 (0.315)
,, and denote significance at the 10%, 5%, and 1% levels, respectively. Standard errors of consumer WTPs are reported within the brackets. #Consumer ethnocentrism and trust in certifiers are held at the sample average level.
