Research Article
Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers
Table 8
Consumers' willingness to pay based on different levels of ethnocentrism#.
| | Level | ETH = 1 | ETH = 2 | ETH = 3 | ETH = 4 | ETH = 5 | ETH = 6 | ETH = 7 |
| | USORG | 1.638 | 1.618 | 1.597 | 1.582 | 1.501 | 1.428 | 1.431 | | JPORG | 1.321 | 1.317 | 1.205 | 1.113 | 0.954 | 0.886 | 0.884 | | ARORG | 1.129 | 1.125 | 1.125 | 1.121 | 1.003 | 0.922 | 0.829 | | CNORG | 0.685 | 0.698 | 0.738 | 0.754 | 0.893 | 1.029 | 1.253 | | USCERT | 1.508 | 1.504 | 1.496 | 1.486 | 1.395 | 1.370 | 1.371 | | ARCERT | 1.460 | 1.451 | 1.448 | 1.436 | 1.431 | 1.434 | 1.433 | | GOVCERT | 1.080 | 1.085 | 1.107 | 1.115 | 1.311 | 1.308 | 1.319 | | ACACERT | 0.891 | 0.882 | 0.921 | 0.936 | 1.086 | 1.165 | 1.172 |
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, , and denote significance at the 10%, 5%, and 1% levels, respectively. #Variables LTRUST and CTRUST are held at the sample average level. |
