Effects of Farmers’ Facial Expression on Consumers’ Responses in Print Advertising of Local Food: The Moderating Role of Emotional Intelligence

<div>Farmer’s facial expression in print advertising, (a) neutral facial expression, (b) positive facial expression, and (c) product without portrait.</div>

Journal of Food Quality

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Figure 1: Effects of Farmers’ Facial Expression on Consumers’ Responses in Print Advertising of Local Food: The Moderating Role of Emotional Intelligence 

Figure 1 | Effects of Farmers’ Facial Expression on Consumers’ Responses in Print Advertising of Local Food: The Moderating Role of Emotional Intelligence 