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Journal of Food Quality
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Journal of Food Quality
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2020
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Article
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Tab 2
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Research Article
Effects of Farmers’ Facial Expression on Consumers’ Responses in Print Advertising of Local Food: The Moderating Role of Emotional Intelligence
Table 2
Two groups by level of EI.
Group
N
Mean of EI
S.D. of EI
Low EI
79
4.279
0.472
High EI
81
5.519
0.408
Total
160
4.906
0.762