Effects of Farmers’ Facial Expression on Consumers’ Responses in Print Advertising of Local Food: The Moderating Role of Emotional Intelligence

Table 2

Two groups by level of EI.

Group	N	Mean of EI	S.D. of EI
Low EI	79	4.279	0.472
High EI	81	5.519	0.408
Total	160	4.906	0.762