Value of Mass Media in Food Safety Information Disclosure from the Perspective of Big Data

Table 1

Symbols and meanings.

Symbols	Symbol meaning and description
	Based on the probability of serious supervision by government regulators; is the probability of nonfalse disclosure regulation.
	Based on the probability of true disclosure among food enterprise groups; is the probability of false disclosure.
	The probability of accurate and realistic coverage by mass media groups; is the probability of exaggerated and inaccurate reporting.
	The reputation gain is dependent on the government carefully supervising the timely and correct disclosure of food safety information.
	The government does not supervise the timely and correct disclosure of food safety information; reputational damage arises from food safety issues.
	Because of mass media reports, the exaggerated and inaccurate safety information disclosure of high-quality produced food caused reputational damage to the government.; Because of the exaggerated and inaccurate reports by the mass media, the rumors cause damage to the government.
	The total cost of government is the oversight of food safety markets.
	The profit depends on the food enterprises when the quality production is truly disclosed.; The profit depends on the food enterprises before safety information is exposed due to false disclosure of inferior production.
	Food enterprises make false disclosure because of inferior production; reputation loss when food safety information is exposed by the media (decline in brand influence).
	When the quality production of food enterprises is truly disclosed, the reputation of the enterprises will be damaged due to the rumors generated by the exaggerated and inaccurate reports of mass media.
	The cost is dependent on the true disclosure of high-quality products produced by food enterprises.
	The cost is dependent on the false disclosure when a food company produces inferior products.
	The economic loss of food enterprises is dependent on when food insecurity information is exposed (sales to reduce, consumer claim, losses from product recalls).
	A fine paid by a food enterprise to the regulatory authorities is dependent on after its false disclosure of food safety information was exposed by the media.
	The profit of accurate food safety information reporting is dependent on the mass media.
	The benefit of exaggerated and inaccurate reporting of food safety information is dependent on the mass media.
	The cost of accurately reporting food safety information is dependent on the mass media.
	The cost of exaggerated and inaccurate reporting of food safety information is dependent on mass media.
	Reputation gain is dependent on when the mass media accurately and faithfully reports the food safety information of inferior production.
	Reputation loss is dependent on when mass media exaggerates and misreports food safety information of poor quality production.
	A fine paid by the government is dependent on when an exaggerated or inaccurate report is reported by the mass media.
	Reputational impact factor is dependent on the attention of event due to the application of big data (the reputation of all parties changes in the impact).