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Computational Intelligence and Neuroscience
Volume 2011 (2011), Article ID 643489, 12 pages
http://dx.doi.org/10.1155/2011/643489
Review Article

On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research

Giovanni Vecchiato,1,2 Laura Astolfi,2,3 Fabrizio De Vico Fallani,1,2 Jlenia Toppi,2,3 Fabio Aloise,2 Francesco Bez,2 Daming Wei,4 Wanzeng Kong,4 Jounging Dai,4 Febo Cincotti,2 Donatella Mattia,2 and Fabio Babiloni1,2

1Department of Physiology and Pharmacology, Sapienza University of Rome, 00185 Rome, Italy
2Fondazione Santa Lucia, IRCCS, 00179 Rome, Italy
3Department of Computer Science and Systems, Sapienza University of Rome, 00185 Rome, Italy
4College of Computer Science, Hangzhou Dianzi University, Hangzhou 310018, China

Received 3 March 2011; Revised 13 June 2011; Accepted 28 June 2011

Academic Editor: Saeid Sanei

Copyright © 2011 Giovanni Vecchiato et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

How to Cite this Article

Giovanni Vecchiato, Laura Astolfi, Fabrizio De Vico Fallani, et al., “On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research,” Computational Intelligence and Neuroscience, vol. 2011, Article ID 643489, 12 pages, 2011. doi:10.1155/2011/643489